The client came to us wanting the team to design a brand that would be aimed at parents whilst still being kiddie friendly. The client’s aim was to provide healthy packed lunches for kids at school or even offer healthy alternatives for party catering.

Client Requirements

The client wanted the brand to have a happy, warm welcoming feel as well as a fun edgy look for kids to take interest in. The client asked that the brand would be able to be easily recognised and stand out amongst other catering brands in the market.


We approached this brief by looking into what the client wanted and making sure each requirement was ticked off. We went for the fresh green to make it clear its a health friendly product. The vector shapes bring the child friendly feel but bright colours to grab attention of adults and children.